Francesco Morace

Sociologist and writer, Francesco Morace has been working for more than 30 years in social and market research and he is the founder of Future Concept Lab. Strategy consultant for international companies and for public institutions, since 1981 he gives lectures and organizes workshops and seminars in 20 countries worldwide. Professor of Social Innovation at the Politecnico of Milan and of Culture & Lifestyle at the Department of Sociology of the University of Trento, he has written 20 books, among them “Italian Factor. Come moltiplicare il valore di un Paese” (The Italian Factor. How to multiply the value of a Country) and “Crescita Felice. Percorsi di futuro civile” (Happy Growth. The Road to a Civilized Future), both published by Egea, He writes columns on trends for lifestyle magazines, such as ADV, Dove, Interni, Mark Up, Millionaire, You and Style.