It was 23 April 1946 when Enrico Piaggio unveiled an invention that would change the Italian style: the Vespa (whose name was invented by Piaggio himself as soon as he heard the noise of the engine) was the first revolutionary scooter, practical and stylish, born after the war when in Italy people used to go by bike or on foot.
To celebrate its birthday, from 23 to 25 April, the company will display all the Vespa models in its Piaggio Museum in Pontedera,
The first price of Vespa was 68,000 liras, quite expensive for the times. Despite that the first 50 pieces went sold out in a matter of days. Unlike other motorcycles, the Vespa kept the trousers safe and clean and part of the success was due to that.
From Audrey Hepburn and Gregory Peck in Vacanze Romane (Roman Holidays) to Antony Quinn, Kirk Douglas, Simone Signoret and James Bond, everyone love the Vespa, which appears in many films.
The Italian actor and director Nanni Moretti will use it as one oh his main characters in Caro Diario.