A B O U T

The IT Factor is the first magazine about all things Italian in London. We believe there is something called 'The Italian Factor', that resonate from Renaissance to Prada and it’s source of inspiration for many. We want to tell the inspiring stories of Italians in London, to inform about what who we are and what we do, to find an interesting while difficult balance among the two cultures - the Italian and the British - we are living in.

“The It Factor” is an exciting online magazine delivering editorial content by top Italian and English journalists, with regular features about food, culture and fashion, lifestyle. In you want to receive our media kit send us an email to hello@theitfactormag.com