THE FAMOUS BLOGGER CLIO ZAMMATTEO ON WINE-INSPIRED BEAUTY
There have been beauty products based on milk, honey, vegetables, flowers, gold, slime and placenta. Why not wine, then?
Caudalie was one of the first companies to use molecules extracted from grape seeds, stalks and sap to formulate their beauty products. Every two minutes in some part of the world a woman buys a Caudalie cream, and that means there must be some element of truth in the ingredients. The idea came to Mathilde Thomas, while she was working on her family estate. Her encounter with professor Vercauteren from the University of Montpellier in 1993 changed her life. Instead of dealing in wine, she decided to work with discarded grapes, stalks and seeds and turn them to beauty products. She hasn’t looked back since.
Would you choose a lipstick or eye shadow because of its name? “Yes, why not? In the last few years some brands have played a lot with naming, the sexier the better, and it’s fun to wear something with an inspiring name. When a mascara is called “better than sex” it attracts attention”.
What would you get your inspiration from if you had to name a product? “I’m a very shy person and I’d use nature or childhood-inspired names.
You live in New York. Do you spot differences in the way Italian and American women use make-up? “The Italians are much more daring with colours, while in New York, despite being a diverse and multicultural city, women tend to use very little make-up and keep a very clean and natural look. But they care about their skin much more than the Italians, who tend to favour make-up over skin care”.
Has someone named a lipstick after you yet? A Clio lipstick maybe? “Not yet. Do you think it would be a hit?”.