The House of Peroni returns to London. Enjoy the Italian lifestyle


The House of Peroni returns this year from May 19 to July 1 for another immersive showcase of Italian lifestyle and food. The six-week annual event will take place in London, in what at Peroni they call “proud east”, i.e. Haggerston, where The House of Peroni Residency is based.

Even though the weather in the UK is not going to be as sunny and hot as it may be in Bella Italia, you would be able to enjoy a taste of Italian summer.

The theme is For the Love of Italy (Amare l’Italia) and the idea behind it’s the celebration of Italian culture and good living.

Starting with fashion and lifestyle, designer Margherita Maccapani Missoni will be the Master of Style. She has created a multi-room environment which is a journey into Italian style. Guests will experience Margherita’s love of Italy and her growing up in northern Italy that became her main source of inspiration.

Ticket holders (tickets cost 13,20£ each) will be invited to enter a beautiful Italian green house filled with aromatic floral scents and will enjoy an exclusive cocktail. They promise it will be like experiencing the pink foothills of Monte Rosa, the mountain massif shared between Piedmont, Aosta Valley and Switzerland.

Other features includes pasta and Negroni masterclasses and much more.


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